Three is the magic number for Imagine This.
Live-action directors Kelly McKay, Will Innes Smith, and Rodrigo Siqueira have signed on the dotted line for Imagine This, much to the delight of CEO and Founder Toby Walsham.
Live-action directors Kelly McKay, Will Innes Smith, and Rodrigo Siqueira have signed on the dotted line (the best kind of line) for Imagine This, much to the delight of CEO and Founder Toby Walsham, who says: "We're proud to welcome them into the fold and can't wait to bring their unique perspectives to our clients and collaborators around the world."
Walsham adds: "Whether it's Kelly's raw emotional honesty, Will's pitch-perfect cultural instincts, or Rodrigo's effortlessly elevated aesthetic, these are directors who make work that stays with you." Work like 'We No Longer Have To Choose'—directed by McKay for Togethxr and CBS Sports—which encapsulates the Detroit native's desire to amplify women's voices and share stories from underrepresented groups.
Then there's William Hill's 'Who You Got' campaign, courtesy of Will Innes Smith, which comprises four commercials anchored by former Manchester United midfielder Eric Cantona. When the actions shifts to a barber shop, note how a black-and-yellow cape protects an all-white outfit—a cheeky nod to Jude Bellingham's move from Borussia Dortmund to Real Madrid.
Last but not least we have Rodrigo Siqueira's recent spot for Arezzo, the Italian footwear maker that could never turn down a trip to Brazil. Siqueira uses Rio de Janeiro, his home town, as the backdrop for a commercial about Arezzo shoes—the kind that belong on Copacabana Beach. A real 'have camera, will travel' kind of guy, Siqueira targets work that "looks beautiful and feels unforgettable".
Click on the names to see more from Kelly McKay, Will Innes Smith, and Rodrigo Siqueira. After that, drop Toby Walsham a line via toby@imaginethis.studio.